ABOUT PALM BEACH FANCY
ABOUT
MEMBERS
EVENTS
COLLABORATE
LOCAL
SOCIAL
CURATOR
CALL
ME
FANCY
BE
OUR
GUEST
ABOUT ASHLEY
aka Fancy
“ I BUILT A BUSINESS AND VIBRANT BRAND WITHOUT EVEN REALIZING IT. I HAD SO MUCH FUN CURATING MY OWN EVENTS THAT THE OVERWHELMING DEMAND LEFT ME BUZZING. I NEVER ANTICIPATED SUCH AN INCREDIBLE RESPONSE FROM THE COMMUNITY AND TO SELL OUT BOTH EVENTS SO QUICKLY. I CAN’T WAIT TO BRING EVEN MORE OF THAT ENERGY TO THE PALM BEACHES. LET’S CONTINUE TO SUPPORT LOCAL AND CREATE UNFORGETTABLE EXPERIENCES TOGETHER!”
OUR GOAL
Goal
We’re your friendly, local partner dedicated to making your business stand out with style and flair. We infuse every event with a touch of fun and fancy.
Our goal is to elevate your experience and ensure your business shines brightly, all while keeping things approachable and engaging for the community at large.
PBF STORY
About pbf
On Instagram, @PalmBeachFancy began as a personal creative outlet. Palm Beach Fancy has now evolved into a community-focused organization that celebrates a "fancy" mindset - whether through fashion, events or simply enjoying life around town.
Palm Beach Fancy events are more than content and parties; they're about building a supportive, well-connected community. We offer opportunities for local businesses to join our events, as a vendor, sponsor or donor, all designed to unite and energize Palm Beach.
To be a local business that collaborates with Palm Beach Fancy events, click below to learn more about Fancy & Co.
For supporters in the community that are excited to attend our events, tickets will be available exclusively on this site. Check back for our all our event announcements!
OUR VALUES
Values
At Palm Beach Fancy, we bridge the rich heritage of Palm Beach with its vibrant contemporary scene. We celebrate both the beloved local staples and the exciting new developments, creating events that invite everyone to experience and connect with the evolving spirit of our community.
COLLABORATIVE
We are a community-driven organization because we love Palm Beach. Everyone is invited!
INTENTIONAL
We don't just throw parties, we aim to support and promote local and have some fun while doing it.
APPROACHABLE
We give you all-access to opportunites in an inclusive environment.
INNOVATIVE
We are your resource for quality and purpose-driven events beyond anything you have seen in Palm Beach.
“IT WAS ALWAYS PALM BEACH ON MY MIND.”
Ashley Lauren started visiting Palm Beach regularly over a decade ago, staying at the Breakers, where she became enamored with the pomp and circumstance of the town. Like many others during the pandemic, she sought to escape the harsh north-east winter. She found herself a small house on the island, and what started as a three-month seasonal sojourn quickly turned into a full-blown love affair with paradise. Four years later, Ashley Lauren still lives here... As it turns out, it was always Palm Beach on her mind!
With her degree from The Fashion Institute of Technology (FIT) in NYC, it was only natural for Ashley Lauren to channel her love for fashion into something that celebrated her daily outfits in such an incredible and beautiful environment. It was a perfect fit and only natural that she leaned into her creative tendencies on Instagram. There was no plan or algorithm. She just started posting.
But don’t call her an influencer— Palm Beach Fancy isn’t about pushing products from famous conglomerate warehouses. Yes, she will tag designers on her posts, but it’s more about embracing and showcasing the sunny, dreamy lifestyle of Palm Beach and all that its local businesses and landscapes have to offer. The inspiration is endless.
Fast forward to her inspiration for the bespoke party idea of screening Palm Royale. Little did she know, her Palm Beach Fancy event would turn into a business before she even knew it.
You’ll often spot Ashley Lauren around town in her signature bubblegum pink Moke, embodying her belief that being “fancy” is a mindset. It’s about waking up, appreciating the beauty of Palm Beach, and making the most of each day, however you see fit.
NEED SOMETHING ELSE?
Get in touch
OUR APPROACH
Approach
Our approach is both formal yet fun, ensuring that every event radiates a welcoming spirit where everyone feels included and engaged.